Management Decisions for Advancing Sustainability Entrepreneurship
About this ebook
From unveiling the influence of organizational citizenship behavior on sustainable business practices to examining the role of technology in optimizing work-life balance for entrepreneurs, each chapter offers unique insights. Contributors analyze the impact of monetary policy on sustainable economic development, explore factors affecting female entrepreneurs in family businesses, and investigate the adoption of sustainability performance and social media marketing for business growth. With a focus on empowerment through education, investment dynamics, and the transformative potential of AI-driven commerce recommendations, this book provides a holistic view of sustainable entrepreneurship. Case studies and analyses span diverse domains, including rural entrepreneurship, marginalized ventures, and sustainable consumer behavior.
About the author
Pawan Kumar has more than eighteen years of experience as an academician, researcher, innovator, and quality assessor, and currently works as a Professor at the University School of Business, Chandigarh University, Mohali, India.
Rajesh Tiwari is a Professor-Academic Coordinator and Chair Head-Finance at Department of Management Studies, Graphic Era Deemed to be University, Dehradun, India.
Ercan Özen is Professor of finance in the department of Finance and Banking, Faculty of Applied Sciences, at the University of Uşak, Türkiye.
