Scientific Advertising
Jan 2010 · Cosimo, Inc.
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eBook
92
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About this eBook
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the importance of just salesmanship why businesses must offer service mail order advertising: what it teaches what makes headlines effective understanding customer psychology how to use art in advertising how to use samples the best way to test campaigns the impact of negative advertising and much more.American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.
Ratings and reviews
5,0
1 review
Derick Pearson
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25 June 2023
This is the work that started systematic advertising pegged to measurable returns. Short, substantive, and superbly simple.
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