Scientific Advertising: Original Classic Edition
сту 2023 · Sound Wisdom
Электронная кніга
100
Старонкі
family_home
Падыходзячыя
info
reportАцэнкі і водгукі не спраўджаны Даведацца больш
Пра гэту электронную кнігу
The essential guidebook on how to make your marketing and advertising more profitable—faster.
You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Звесткі пра аўтара
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Ацаніце гэту электронную кнігу
Падзяліцеся сваімі меркаваннямі.
Чытанне інфармацыb
Смартфоны і планшэты
Усталюйце праграму "Кнігі Google Play" для Android і iPad/iPhone. Яна аўтаматычна сінхранізуецца з вашым уліковым запісам і дазваляе чытаць у інтэрнэце або па-за сеткай, дзе б вы ні былі.
Ноўтбукі і камп’ютары
У вэб-браўзеры камп’ютара можна слухаць аўдыякнігі, купленыя ў Google Play.
Электронныя кнiгi i iншыя прылады
Каб чытаць на такіх прыладах для электронных кніг, як, напрыклад, Kobo, трэба спампаваць файл і перанесці яго на сваю прыладу. Выканайце падрабязныя інструкцыі, прыведзеныя ў Даведачным цэнтры, каб перанесці файлы на прылады, якія падтрымліваюцца.
