Search Engine Optimization
Tentang eBook ini
We delve into keyword research, showing readers how to use popular SEO tools and develop effective content strategies based on user intent. It offers insights on writing content that ranks, optimizing blog posts, product pages, and service pages, as well as conducting content audits to ensure ongoing effectiveness.
A deep dive into technical SEO follows, exploring advanced topics such as crawlability, site speed, structured data, duplicate content issues, and HTTPS implementation. The book also addresses Multilingual SEO , mobile-first indexing, and website architecture, providing actionable steps to resolve common technical SEO challenges.
Link building and off-page SEO are thoroughly examined, with a focus on building high-quality backlinks, understanding domain authority, and using ethical (white hat) practices. Readers learn about influencer marketing, social media's role in SEO, and managing online reputations through reviews and citations.
The book also covers essential SEO tools and analytics, teaching readers how to track SEO performance using metrics, build dashboards, and perform competitor analysis. It discusses the role of artificial intelligence, voice search, and video content in SEO, while also exploring future trends and algorithm updates. The concluding chapters offer predictions on the evolution of SEO and provide strategies for staying competitive in an ever-changing digital landscape.
By the end of the book, readers will have a complete understanding of how to implement and maintain an effective SEO strategy, optimizing their websites to rank higher in search results, attract more organic traffic, and achieve long-term success in the digital world.
Tentang pengarang
Maria Johnsen, originating from Trondheim, Norway, boasts a diverse array of expertise encompassing AI computer engineering, film and TV investment, writing, directing, producing, poetry, and digital marketing. Growing up in a multilingual environment laid the foundation for Maria's linguistic prowess. Her academic journey traversed various disciplines, including Information Technology, Informatics, Beauty Arts and Culture, Computer Engineering, and Film Production.
Maria's exceptional contributions have earned her prestigious accolades such as the International Star Award for quality leadership, innovation, and excellence in 2019. Her impactful films, available on platforms like Amazon Prime, have captivated audiences in 175 countries. Complementing her filmmaking success, Maria has authored 64 books in English, German, French, Spanish, Japanese, and Dutch, including educational materials for postgraduate studies, showcasing her global influence as a published author.
Her literary repertoire extends to non-fiction works utilized in post-graduate programs at esteemed universities across North America and Europe. Titles such as "Search Engine Revolution," "The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry," "AI in Digital Marketing," "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break," "Blockchain in Digital Marketing: A New Paradigm of Trust," "Multilingual Digital Marketing: Managing for Excellence in Online Marketing," and "Sales in The Age Of Intelligent Web" underscore her expertise in digital marketing and emerging technologies.
Maria's educational journey transcended borders, with stints at institutions like Sorbonne University in Paris, Kharkov University in Ukraine, and engagements in Changchun, China, where she mastered Korean and Chinese. She has shared her knowledge by instructing English, French, and Russian to undergraduate and postgraduate students, notably achieving a 70% success rate with her students earning scholarships for further studies in the US and Canada.
As an entrepreneur, Maria founded Golden Way Media, a company dedicated to promoting businesses globally. Based in London, UK, she manages Golden Way Media Films and Golden Way Media, a digital marketing firm in Norway. Recognized as a top digital marketing influencer worldwide and among the top 100 global influencers in artificial intelligence (A.I.) and Fintech by Onalytica in 2016, Maria continues to excel across diverse domains, penning commercially viable screenplays and leaving an indelible mark on the cinematic landscape.
