Search Engine Optimization (SEO) Course

Brian Smith

THE PUBLISHER

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This comprehensive Search Engine Optimization (SEO) course delves into the world of optimizing websites to improve their visibility on search engine results pages. The book covers various aspects of SEO, starting with an introduction to SEO and its importance in today's digital landscape. It then explores the inner workings of search engines, the algorithms they use, and major search engines in the industry.

The chapter on keyword research and analysis provides insights into the importance of keywords, tools for conducting keyword research, and competitor analysis. On-page SEO techniques, including meta tags, content optimization, and URL structure, are also covered in detail.

The book further delves into off-page SEO strategies such as link building, leveraging social media for SEO, and implementing local SEO techniques. Technical SEO, focusing on site speed optimization, mobile optimization, and Schema markup, is also explored.

Specific chapters are dedicated to e-commerce SEO, content marketing, local SEO, SEO analytics, and measurement. The book also provides an overview of essential SEO tools and resources, helping readers optimize their websites effectively.

Additional topics covered include mobile SEO, voice search optimization, advanced SEO techniques like structured data markup and Knowledge Graph optimization, as well as strategies for developing a comprehensive SEO strategy and plan.

With its comprehensive coverage of SEO fundamentals, advanced techniques, and practical strategies, this book is essential for anyone looking to improve the visibility and performance of their website in search engine rankings.

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