Searches: Selfhood in the Digital Age
Apr 2025 · Pantheon
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From the author of The Immortal King Rao, finalist for the Pulitzer Prize, a personal exploration of how technology companies have both fulfilled and exploited the human desire for understanding and connection • A MOST ANTICIPATED BOOK: Esquire, Foreign Policy, Lit Hub, Electric Literature
When it was released to the public in November 2022, ChatGPT awakened the world to a secretive project: teaching AI-powered machines to write. Its creators had a sweeping ambition—to build machines that could not only communicate, but could do all kinds of other activities, better than humans ever could. But was this goal actually achievable? And if reached, would it lead to our liberation or our subjugation?
Vauhini Vara, an award-winning tech journalist and editor, had long been grappling with these questions. In 2021, she asked a predecessor of ChatGPT to write about her sister’s death, resulting in an essay that was both more moving and more disturbing than she could have imagined. It quickly went viral.
The experience, revealing both the power and the danger of corporate-owned technologies, forced Vara to interrogate how these technologies have influenced her understanding of her self and the world around her, from discovering online chat rooms as a preteen, to using social media as the Wall Street Journal’s first Facebook reporter, to asking ChatGPT for writing advice—while compelling her to add to the trove of human-created material exploited for corporations’ financial gain. Interspersed throughout this investigation are her own Google searches, Amazon reviews, and the other raw material of internet life—including the viral AI experiment that started it all. Searches illuminates how technological capitalism is both shaping and exploiting human existence, while proposing that by harnessing the collective creativity that makes humans unique, we might imagine a freer, more empowered relationship with our machines and, ultimately, with one another.
When it was released to the public in November 2022, ChatGPT awakened the world to a secretive project: teaching AI-powered machines to write. Its creators had a sweeping ambition—to build machines that could not only communicate, but could do all kinds of other activities, better than humans ever could. But was this goal actually achievable? And if reached, would it lead to our liberation or our subjugation?
Vauhini Vara, an award-winning tech journalist and editor, had long been grappling with these questions. In 2021, she asked a predecessor of ChatGPT to write about her sister’s death, resulting in an essay that was both more moving and more disturbing than she could have imagined. It quickly went viral.
The experience, revealing both the power and the danger of corporate-owned technologies, forced Vara to interrogate how these technologies have influenced her understanding of her self and the world around her, from discovering online chat rooms as a preteen, to using social media as the Wall Street Journal’s first Facebook reporter, to asking ChatGPT for writing advice—while compelling her to add to the trove of human-created material exploited for corporations’ financial gain. Interspersed throughout this investigation are her own Google searches, Amazon reviews, and the other raw material of internet life—including the viral AI experiment that started it all. Searches illuminates how technological capitalism is both shaping and exploiting human existence, while proposing that by harnessing the collective creativity that makes humans unique, we might imagine a freer, more empowered relationship with our machines and, ultimately, with one another.
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Vauhini Vara has been a reporter and editor for The Atlantic, The New Yorker, and the New York Times Magazine, and is the prize-winning author of The Immortal King Rao and This is Salvaged. She lives in Fort Collins, Colorado.
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