Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Name: Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Rating: 4 (2 reviews)

Serguei Netessine · Christopher S. Tang

Jun 2009 · International Series in Operations Research & Management Science Book 131 · Springer Science & Business Media

4.0

2 reviews

Ebook

488

Pages

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About this ebook

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

Ratings and reviews

4.0

2 reviews

A Google user

July 30, 2011

This is a great book for PhD in Management Science.

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