Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin: Metaverse, Immersive Technologies, and Digital Twin
Singh, Surabhi
2024-03 · IGI Global
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There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin.
In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.
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Surabhi Singh is an accomplished academic professional with a passion for Marketing, holding a PhD degree in the area of Marketing from AMU, she brings a wealth of knowledge and experience to her work. With over 23 years of experience in academia, Dr Singh has established herself as a leading expert in Digital Marketing and Neuromarketing. She has published extensively in reputable journals and has presented her research at numerous national and international conferences. In addition to her research accomplishments, Dr Surabhi Singh is dedicated to excellence in teaching and mentorship. She has developed and taught courses on Marketing and has supervised around 50 PGDM students and also PhD students in their research endeavours. Her commitment to service is evident through her active participation in professional organizations in various administrative, and editorial roles for academic journals, and engagement with the broader community. She strives to promote diversity, equity, and inclusion in all aspects of her work. [Editor]
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