Service Marketing in Ghana
aug 2014 · Adonis & Abbey Publishers Ltd
3,0star
1 arvustusreport
E-raamat
114
lehekülge
family_home
Sobilik
info
reportHinnangud ja arvustused pole kinnitatud. Lisateave
Teave selle e-raamatu kohta
A maiden publication of the Centre for Sustainability and Enterprise Development at the University of Ghana Business School, this book on Service Marketing written from a customer relationship management perspective; is an absolute must-read. The book is written for junior, mid-level and senior management personnel across all organisations and business associations in Ghana; and Africa. It is also written for students who aspire to be practising managers one day. The book focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers. This book provides important tips on raising the customer orientation culture of all businesses operating in Ghana. It is highly recommended for a diverse range of professionals in the NGO, banking, ICT, education, engineering, hospitality, manufacturing, health, public administration, public sector, insurance, aviation, microfinance, shipping, postal and courier services; to name a few.Any organisation seeking to improve their bottom-line and overall productivity by using superior service as a differentiating tool must invest in purchasing these books for both their employees and customers. This book is a must read for anyone aiming to becoming a service champion.
Hinnangud ja arvustused
3,0
1 arvustus
Hinnake seda e-raamatut
Andke meile teada, mida te arvate.
Lugemisteave
Nutitelefonid ja tahvelarvutid
Installige rakendus Google Play raamatud Androidile ja iPadile/iPhone'ile. See sünkroonitakse automaatselt teie kontoga ja see võimaldab teil asukohast olenemata lugeda nii võrgus kui ka võrguühenduseta.
Sülearvutid ja arvutid
Google Playst ostetud audioraamatuid saab kuulata arvuti veebibrauseris.
E-lugerid ja muud seadmed
E-tindi seadmetes (nt Kobo e-lugerid) lugemiseks peate faili alla laadima ja selle oma seadmesse üle kandma. Failide toetatud e-lugeritesse teisaldamiseks järgige üksikasjalikke abikeskuse juhiseid.
