Services Marketing

Β·
Β· Pearson Australia
3,7
6Β ΠΎΡ‚Π·ΠΈΠ²Π°
Π•Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½Π° ΠΊΠ½ΠΈΠ³Π°
529
Π‘Ρ‚Ρ€Π°Π½ΠΈΡ†ΠΈ
ΠžΡ†Π΅Π½ΠΊΠΈΡ‚Π΅ ΠΈ ΠΎΡ‚Π·ΠΈΠ²ΠΈΡ‚Π΅ Π½Π΅ са ΠΏΠΎΡ‚Π²ΡŠΡ€Π΄Π΅Π½ΠΈ  НаучСтС ΠΏΠΎΠ²Π΅Ρ‡Π΅

Всичко Π·Π° Ρ‚Π°Π·ΠΈ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½Π° ΠΊΠ½ΠΈΠ³Π°

"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."

ΠžΡ†Π΅Π½ΠΊΠΈ ΠΈ ΠΎΡ‚Π·ΠΈΠ²ΠΈ

3,7
6Β ΠΎΡ‚Π·ΠΈΠ²Π°

ΠžΡ†Π΅Π½Π΅Ρ‚Π΅ Ρ‚Π°Π·ΠΈ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½Π° ΠΊΠ½ΠΈΠ³Π°

ΠšΠ°ΠΆΠ΅Ρ‚Π΅ Π½ΠΈ ΠΊΠ°ΠΊΠ²ΠΎ мислитС.

Π˜Π½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ Π·Π° Ρ‡Π΅Ρ‚Π΅Π½Π΅Ρ‚ΠΎ

Π‘ΠΌΠ°Ρ€Ρ‚Ρ„ΠΎΠ½ΠΈ ΠΈ Ρ‚Π°Π±Π»Π΅Ρ‚ΠΈ
Π˜Π½ΡΡ‚Π°Π»ΠΈΡ€Π°ΠΉΡ‚Π΅ ΠΏΡ€ΠΈΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅Ρ‚ΠΎ Google Play Книги Π·Π° Android ΠΈ iPad/iPhone. Π’ΠΎ Π°Π²Ρ‚ΠΎΠΌΠ°Ρ‚ΠΈΡ‡Π½ΠΎ сС синхронизира с ΠΏΡ€ΠΎΡ„ΠΈΠ»Π° Π²ΠΈ ΠΈ Π²ΠΈ позволява Π΄Π° Ρ‡Π΅Ρ‚Π΅Ρ‚Π΅ ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈΠ»ΠΈ ΠΎΡ„Π»Π°ΠΉΠ½, ΠΊΡŠΠ΄Π΅Ρ‚ΠΎ ΠΈ Π΄Π° стС.
Π›Π°ΠΏΡ‚ΠΎΠΏΠΈ ΠΈ ΠΊΠΎΠΌΠΏΡŽΡ‚Ρ€ΠΈ
ΠœΠΎΠΆΠ΅Ρ‚Π΅ Π΄Π° ΡΠ»ΡƒΡˆΠ°Ρ‚Π΅ Π·Π°ΠΊΡƒΠΏΠ΅Π½ΠΈΡ‚Π΅ ΠΎΡ‚ Google Play Π°ΡƒΠ΄ΠΈΠΎΠΊΠ½ΠΈΠ³ΠΈ посрСдством ΡƒΠ΅Π± Π±Ρ€Π°ΡƒΠ·ΡŠΡ€Π° Π½Π° ΠΊΠΎΠΌΠΏΡŽΡ‚ΡŠΡ€Π° си.
Π•Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΈ Ρ‡Π΅Ρ‚Ρ†ΠΈ ΠΈ Π΄Ρ€ΡƒΠ³ΠΈ устройства
Π—Π° Π΄Π° Ρ‡Π΅Ρ‚Π΅Ρ‚Π΅ Π½Π° устройства с Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΎ мастило, ΠΊΠ°Ρ‚ΠΎ Π½Π°ΠΏΡ€ΠΈΠΌΠ΅Ρ€ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΈΡ‚Π΅ Ρ‡Π΅Ρ‚Ρ†ΠΈ ΠΎΡ‚ Kobo, трябва Π΄Π° ΠΈΠ·Ρ‚Π΅Π³Π»ΠΈΡ‚Π΅ Ρ„Π°ΠΉΠ» ΠΈ Π΄Π° Π³ΠΎ ΠΏΡ€Π΅Ρ…Π²ΡŠΡ€Π»ΠΈΡ‚Π΅ Π½Π° устройството си. Π˜Π·ΠΏΡŠΠ»Π½Π΅Ρ‚Π΅ ΠΏΠΎΠ΄Ρ€ΠΎΠ±Π½ΠΈΡ‚Π΅ инструкции Π² ΠŸΠΎΠΌΠΎΡ‰Π½ΠΈΡ Ρ†Π΅Π½Ρ‚ΡŠΡ€, Π·Π° Π΄Π° ΠΏΡ€Π΅Ρ…Π²ΡŠΡ€Π»ΠΈΡ‚Π΅ Ρ„Π°ΠΉΠ»ΠΎΠ²Π΅Ρ‚Π΅ Π² ΠΏΠΎΠ΄Π΄ΡŠΡ€ΠΆΠ°Π½ΠΈΡ‚Π΅ Π΅Π»Π΅ΠΊΡ‚Ρ€ΠΎΠ½Π½ΠΈ Ρ‡Π΅Ρ‚Ρ†ΠΈ.
ПодаванС Π½Π° сигнал Π·Π° Π½Π΅Π·Π°ΠΊΠΎΠ½Π½ΠΎ ΡΡŠΠ΄ΡŠΡ€ΠΆΠ°Π½ΠΈΠ΅

ΠžΡ‰Π΅ ΠΎΡ‚ Christopher Lovelock

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Services Marketing: People, Technology, Strategy (Ninth Edition)
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50,52 €35,36 €

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