Purple Cow: Transform Your Business by Being Remarkable
Jan 2005 · Penguin UK
4.3star
42 reviewsreport
Ebook
160
Pages
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About this ebook
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.
Ratings and reviews
4.3
42 reviews
Girish Shirigannavar
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March 30, 2017
Some exclusive outcomes and many general. After reading the book, one should apply the lessons very carefully depending on the industry and the state of the company.
2 people found this review helpful
Jayden Termine
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December 9, 2014
Very interesting, Godin relates all of his points to real life circumstances which really highlights his argument. Great read I couldnt put it down.
3 people found this review helpful
Kelvin Antaw
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September 3, 2019
Some of the examples are dated but the underlying premise remains true. When viewed in hindsight it's actually interacting to see where some example businesses went in the ensuing 15 years.
4 people found this review helpful
About the author
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
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