The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
May 2007 · Penguin
4.3star
96 reviewsreport
Ebook
96
Pages
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About this ebook
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
Ratings and reviews
4.3
96 reviews
A Google user
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August 18, 2011
I followed this book's advice and stopped reading it partway through, so I got that much value out of it. The content would have made a good essay for Rework, but there's not enough here for a full book. Basically it says that the rewards for being "the best" in some context are high enough that they justify the extra work required to achieve that status, and you should stop doing things that won't help you be "the best". Pretty good advice for a business, but also rather obvious. Not so great advice for leading an interesting and fulfilling life.
Rishi Gautam
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April 5, 2019
Good book. outlines the obvious, but it is necessary as we might be just too focused on getting it right every single time, thinking we have to be the winner all the times. Not so true, we need to win only when it makes sense to us.
1 person found this review helpful
Wander Antonio
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January 31, 2017
Quitting is not a bad thing as long as you you understand the reason; if you're reaching for something greater then you must your resources into things that matter.
4 people found this review helpful
About the author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
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