News That Matters: Television & American Opinion
About this ebook
“News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest
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About the author
Shanto Iyengar is the Harry and Norman Chandler Professor of Communication, professor of political science, and director of the Political Communication Lab at Stanford University. He is the author ofseveral other books. Donald R. Kinder is the Philip E. Converse Collegiate Professor in the Department of Political Science and professor of psychology and research professor in the Center for Political Studies of the Institute for Social Research at the University of Michigan, as well as the author of several additional books.
