Smart Skills: Business Writing
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Gain a competitive edge at work with your business writing skills.
Effective business writing skills can help you win that million-pound contract, earn a promotion, resolve a dispute or generate a significant increase in business leads. Our Smart Skills book offers proven, practical advice on how to put over a clear and impressive message in a style that's deceptively simple and even enjoyable to read. These guidelines will teach you how to:
- Write and format business reports, proposals or presentations
- Recognise the dangers of poor writing
- Write effectively under time pressure
- Use persuasive techniques and structures
- Deal with all types of documentation from a "simple" email to a long report
Accessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals.
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Patrick Forsyth has more than 25 years' experience as a consultant, trainer and writer. He is the author of many books for executives and managers such as Outstanding Confidence in a Week as well as two other titles in the Smart Skills series: Meetings and Persuasion. His writing goes beyond the corporate world and includes travel writing and two novels."Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply."Professional Marketing magazine
