Social Marketing and Behaviour Change: Models, Theory and Applications
Linda Brennan · Wayne Binney · Lukas Parker · Torgeir Aleti · Dang Nguyen
Dec 2014 · Edward Elgar Publishing
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About this ebook
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
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