Sport Entrepreneurship and Innovation

Vanessa Ratten · João J. Ferreira

2016年11月 · Taylor & Francis

電子書

284

頁數

符合資格

評分和評論未經驗證瞭解詳情

關於這本電子書

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

關於作者

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.

João J. Ferreira
is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.