Influence at Work: Capture attention, connect with others, convince people to act: An Economist Edge book
Sep 2024 · Economist Edge Book 6 · Profile Books
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About this ebook
'Outstanding...This book is superb.' Robert B Cialdini, bestselling author of Influence
To be successful at work you also need to be influential at work.
And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.
Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.
The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.
To be successful at work you also need to be influential at work.
And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.
Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided and motivate people to act.
The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.
About the author
Steve Martin is Faculty Director of Behavioural Science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion - a New York Times, Wall Street Journal and Business Week bestseller - and Messengers: Who We Listen To, Who We Don't and Why. He is also Chair of the Global Association of Applied Behavioural Scientists.
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