These conditions produce ripe opportunities for “outsider” candidates to mount popular movements against politics as usual.
How did Donald Trump leverage his outsider status into a 2016 electoral victory? Four factors propelled him into the White House. First, Trump’s long career as a public celebrity gave him an identity and “brand” widely known to the public and which generated massive free media coverage as a candidate. Second, Trump and his campaign ably used social media to further amplify his message. Third, decades of polarized political elites, governmental professionalism and mounting popular discontent made an “outsider” message attractive to millions of voters in 2016. Fourth, Trump was blessed with a political opponent, Hillary Clinton, who represented the polarized and professional governing class that Trump rightly saw as an inviting target for his outsider message and demeanor.
That is how Trump happened.