Strategy and Competition: The Porter Collection (3 Items)
kol 2014. · Harvard Business Review Press
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O ovoj e-knjizi
This collection highlights the most important ideas and concepts from Michael E. Porter, recognized worldwide as the leading thinker on strategy. Porter heads The Institute for Strategy and Competitiveness based at Harvard Business School and is the foremost authority on competitive strategy for business, as well as on the competitiveness and economic development of nations, states, and regions.
Business readers will recognize Porter’s seminal book, On Competition, as a classic in the field. This set, curated by Harvard Business Review, includes the full digital edition of the updated and expanded edition of On Competition—a must-have for anyone interested in or studying the topic of strategy and for those developing strategy for their own organizations. The collection also includes the digital edition of the popular Understanding Michael Porter: The Essential Guide to Competition and Strategy, which offers a concise, accessible summary of Porter’s revolutionary thinking and was written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review. Finally, the set features the newer foundational article “Creating Shared Value,” which was published in Harvard Business Review in 2011 to great fanfare and global accolades.
This must-have collection is for anyone serious about business, strategy, and competitiveness.
Business readers will recognize Porter’s seminal book, On Competition, as a classic in the field. This set, curated by Harvard Business Review, includes the full digital edition of the updated and expanded edition of On Competition—a must-have for anyone interested in or studying the topic of strategy and for those developing strategy for their own organizations. The collection also includes the digital edition of the popular Understanding Michael Porter: The Essential Guide to Competition and Strategy, which offers a concise, accessible summary of Porter’s revolutionary thinking and was written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review. Finally, the set features the newer foundational article “Creating Shared Value,” which was published in Harvard Business Review in 2011 to great fanfare and global accolades.
This must-have collection is for anyone serious about business, strategy, and competitiveness.
Ocjene i recenzije
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O autoru
Michael E. Porter is the Bishop William Lawrence University Professor at Harvard University. He is a frequent contributor to Harvard Business Review and a six-time McKinsey Award winner. Joan Magretta is a senior associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by the Economist. She was a Bain partner and strategy editor of Harvard Business Review. Mark R. Kramer cofounded FSG, a global social impact firm consulting firm, with Professor Porter and is its managing director. He is also a senior fellow of the CSR initiative at Harvard’s Kennedy School of Government.
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