Summary of Samuel Sanders's Your Next Big Idea

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Everest Media LLC

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Please note: This is a companion version & not the original book. Sample Book Insights: #1 When you see people come up with great business or life ideas, you may chalk it up to luck or natural creativity, but there is a process behind ideas that are beneficial to yourself and society. The first step in the process is to notice problems. #2 If you’re looking to focus on your career, centralize your problems around your career and industry. If you’re looking to focus on just your personal life, centralize your problems on personal situations. #3 When you hear the magic word hate, it indicates a problem. If someone hates something, they are facing a problem. Problems are not always easy to find on the surface level, but if you focus on specific areas of displeasure and listen to what people say, you'll be able to find plenty of problems in our everyday world. #4 As you go through your day, identify problems. Every problem has multiple solutions, so think of each problem as a potential opportunity to come up with a lot of ideas. With practice, the ability to find problems will become natural to you.