Tali Sharot’s research on optimism, memory, and emotion has been the subject of features in Newsweek, The Boston Globe, Time, The Wall Street Journal, New Scientist, and The Washington Post, as well as on the BBC. She has a Ph.D. in psychology and neuroscience from New York University and is the director of the Affective Brain Lab and an Associate Professor of Cognitive Neuroscience in the department of Experimental Psychology at University College London. She lives in London.