Techbitch
Mei 2015 · Penguin UK
4.8star
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Techbitch is the wickedly witty and acutely observed novel from Lucy Sykes and Jo Piazza about how to keep up in a tech-obsessed world.
Imogen Tate, editor-in-chief of Glossy magazine, is a legend in the fashion world. But when she returns from a sabbatical to find her twenty-six-year-old former assistant, Eve Morton, behind her desk, she realises times are changing.
Armed with a business degree, naked ambition and an iPhone, Eve announces she has been brought in to turn Imogen's beloved magazine into an app. With herself at the helm.
In this terrifying new world, Imogen is almost invisible. In place of her team of dedicated staff is a constantly evolving line of twenty-something bloggers at their desks day and night ('Only losers need sleep!'), amateur snaps instead of elegant photo shoots, and a URL address in place of Imogen's glossy pages.
But Imogen isn't ready to give up her hard-earned career without a fight. Where Eve has Twitter followers, Imogen has experience, talent and real relationships, and she's prepared to fight for the fashion world she knows and loves. Even if it means going to war with a ruthless Techbitch . . .
Praise for Techbitch
'This Year's The Devil Wears Prada' Vanity Fair
'Lethally funny with sass to spare' Daily Mail
'The Devil Wears Prada does digital' Glamour
'Sassy, smart and fun ****' Heat Magazine
'One our reading list right now is this Devil Wears Prada-esque magazine-set tale' Cosmopolitan
'The Devil Wears Prada for the digital age' Prima
'Hilariously witty, like a modern day The Devil Wears Prada' Essentials
'Low cunning and high stakes at a glamorous Manhattan fashion magazine creates an irresistible mix in Techbitch... think The Devil Wears Prada for the digital age' Good Housekeeping
'The theatre of war is cutting-edge online versus traditional magazines, a sort of 'The Devil Uses Instagram' . . . a great read, packed with brilliant, glam detail and a satirical sideswipes at nerd culture' Daily Mail
While Imogen may know her DVF from YSL she knows nothing at all about Instagram, HTML and Tumblr . . . but she soon will. Fashion just got bitchy!' This Summer's Best Books in Sun on Sunday
'This describes the frantic process of taking a Vogue-like magazine from paper to app. . . When Imogen left, she was Queen. When she comes back, she's lost her front-row Fashion week seat to a-What? What are these?-fashion bloggers! Naturally, Imogen regrows her claws. And the book does its share of meowing about the entitled young women who now flood the magazine offices, living large because they still live rent-free at their parents' apartments' The New York Times
'Jo Piazza and Lucy Sykes' compulsively readable corner office drama, [is] summer's juiciest beach read'Elle.com
Imogen Tate, editor-in-chief of Glossy magazine, is a legend in the fashion world. But when she returns from a sabbatical to find her twenty-six-year-old former assistant, Eve Morton, behind her desk, she realises times are changing.
Armed with a business degree, naked ambition and an iPhone, Eve announces she has been brought in to turn Imogen's beloved magazine into an app. With herself at the helm.
In this terrifying new world, Imogen is almost invisible. In place of her team of dedicated staff is a constantly evolving line of twenty-something bloggers at their desks day and night ('Only losers need sleep!'), amateur snaps instead of elegant photo shoots, and a URL address in place of Imogen's glossy pages.
But Imogen isn't ready to give up her hard-earned career without a fight. Where Eve has Twitter followers, Imogen has experience, talent and real relationships, and she's prepared to fight for the fashion world she knows and loves. Even if it means going to war with a ruthless Techbitch . . .
Praise for Techbitch
'This Year's The Devil Wears Prada' Vanity Fair
'Lethally funny with sass to spare' Daily Mail
'The Devil Wears Prada does digital' Glamour
'Sassy, smart and fun ****' Heat Magazine
'One our reading list right now is this Devil Wears Prada-esque magazine-set tale' Cosmopolitan
'The Devil Wears Prada for the digital age' Prima
'Hilariously witty, like a modern day The Devil Wears Prada' Essentials
'Low cunning and high stakes at a glamorous Manhattan fashion magazine creates an irresistible mix in Techbitch... think The Devil Wears Prada for the digital age' Good Housekeeping
'The theatre of war is cutting-edge online versus traditional magazines, a sort of 'The Devil Uses Instagram' . . . a great read, packed with brilliant, glam detail and a satirical sideswipes at nerd culture' Daily Mail
While Imogen may know her DVF from YSL she knows nothing at all about Instagram, HTML and Tumblr . . . but she soon will. Fashion just got bitchy!' This Summer's Best Books in Sun on Sunday
'This describes the frantic process of taking a Vogue-like magazine from paper to app. . . When Imogen left, she was Queen. When she comes back, she's lost her front-row Fashion week seat to a-What? What are these?-fashion bloggers! Naturally, Imogen regrows her claws. And the book does its share of meowing about the entitled young women who now flood the magazine offices, living large because they still live rent-free at their parents' apartments' The New York Times
'Jo Piazza and Lucy Sykes' compulsively readable corner office drama, [is] summer's juiciest beach read'Elle.com
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Lucy Sykes moved from London to New York City in 1997 and took the fashion world by storm. She was Fashion Director at Marie Claire magazine for six years and, most recently, Fashion Director for renttherunway.com. Jo Piazza is an award-winning journalist, editor, digital content strategist and author. She is the Travel Editor of Yahoo and currently a contributor to the Wall Street Journal and Elle.com.
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