Technological Innovation: Generating Economic Results, Edition 2
Donald F. Kuratko · Sherry Hoskinson · Marie C. Thursby
авг 2016. · Emerald Group Publishing
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O ovoj e-knjizi
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
O autoru
Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA
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