The Art of Creative Thinking
Apr 2015 · Hachette UK
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LEARN THE ART OF CREATIVE THINKING TO TRANSFORM YOUR MIND, YOUR WORK, AND THE WORLD AROUND YOU.
Too often we go through life on autopilot. We restrict our imagination and stifle our decision-making. But by learning from some of the world's greatest innovators, we can transform everyday choices into creative opportunities.
Drawing on an extraordinary range of examples - from Barbie to the Dada Manifesto, from failing film directors to Nobel Prize-winning economists - this fascinating book will inspire you to think more boldly and creatively.
Too often we go through life on autopilot. We restrict our imagination and stifle our decision-making. But by learning from some of the world's greatest innovators, we can transform everyday choices into creative opportunities.
Drawing on an extraordinary range of examples - from Barbie to the Dada Manifesto, from failing film directors to Nobel Prize-winning economists - this fascinating book will inspire you to think more boldly and creatively.
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Rod Judkins is an accomplished lecturer at Central St Martin's, one of the world's pre-eminent art schools whose alumni - ranging from artists like Lucien Freud, and Antony Gormley through to the designers Stella McCartney and Alexander McQueen - have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs at Psychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy.
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