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Let’s start with a definition of a blog.
Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.
Ok, so what about pinging? Originally, a ping was a program that bounced a request off of another computer/server over a network or the Internet to see if the remote computer was responding. That same program is now used as a method of informing others that your blog exists and also let’s them know when a new post has been made.
When you put the two together – blogging and pinging – you get a technique that is extremely effective at getting ANY web site, no matter how big or small, indexed by the major search engines.
