The British Media Industries: An Introduction
اس ای بک کے بارے میں
Split into two parts, this book starts by exploring approaches to understanding contemporary media industries through political, economic, and technological terms. The second part delves further into issues and practices relating to individual media industries including newspapers, magazines, film, television, music, video games, and social media. The book adopts a political economy approach and is designed to engage students in an accessible way with key issues around the ownership and control of different sectors of the British media; UK and EU government regulation of the media, including content regulation and market/economic regulation; and the corporate strategies employed by leading media players, such as the BBC, Netflix, Google, and Apple.
This is an essential textbook for undergraduate students approaching British media industries for the first time and will also be relevant to students undertaking introductory courses in Media Management and Media Economics.
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Vincent Campbell is Associate Professor in Media and Communication in the School of Media, Communication and Sociology at the University of Leicester, UK, where he is Deputy Head of School (Operations). His research focuses on aspects of visual communication in relation primarily to documentary and political communication.
Paul Smith is Associate Professor in Media and Communication at the Leicester Media School, De Montfort University, Leicester, UK. His research focuses on contemporary television policy, most notably the buying and selling of sports rights.
