The Cultural Context in Business Communication
Des 1998 · John Benjamins Publishing
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reportUkadiriaji na maoni hayajahakikishwa Pata Maelezo Zaidi
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The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at culture as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
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