The Motivated Sign

Olga Fischer · Max Nänny

2001년 3월 · Iconicity in Language and Literature 2권 · John Benjamins Publishing

eBook

387

페이지

검증되지 않은 평점과 리뷰입니다. 자세히 알아보기

eBook 정보

This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the mise en abyme, to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeares rhetoric, the structural design of Margaret Atwoods writings and the changing fashions in fictional landscape description. Thus, these analyses of the motivated sign represent yet another strong challenge to Saussures dogma of arbitrariness (Jakobson).