The New Alchemists
Feb 2011 · Random House
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reportUkadiriaji na maoni hayajahakikishwa Pata Maelezo Zaidi
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The world needs new ideas, now products, new kinds of associations and institutions, new initiatives, new art and new designs. But these new things seldom come from established organisations. They come from individuals - the New Alchemists. What drives people to create something from nothing? Is it ambition, the need for self-fulfilment? Is it to do with money, power, or even genes? Is there a mood of the time that encourages people? Can anyone do it? Charles Handy has talked to a range of extraordinary characters - from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran. And Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments. The New Alchemists is a fascinating and inspirational investigation into the creative and entrepreneurial process.
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Charles Handy is a writer, lecturer and broadcaster, a self-styled social philosopher and the author of books such as The Empty Raincoat and The Hungry Spirit. Elizabeth Handy is a portrait photographer who has self-published two books of photography, A Portrait of a Norfolk Village and A Journey Through Tea.
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