The Retailing Reader
关于此电子书
Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:
- consumers and shoppers
- retail branding and marketing
- merchandising and buying;
- strategy, power and policy
- international retailing.
Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.
The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
作者简介
John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s.
Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.
Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.
