The Rhetorical Emergence of Culture
Christian Meyer · Felix Girke
Mei 2011 · Studies in Rhetoric and Culture Kitabu cha 4 · Berghahn Books
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“Just as rhetoric is founded in culture, culture is founded in rhetoric” - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical “text” alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creation, as will-driven social processes are shaped by cognitive dispositions and shape them in turn. Drawing on expertise in a variety of disciplines and regions, the contributors critically engage dialogical approaches in their emphasis on how a view from rhetoric changes our perception of people's intersubjective and conjoint creation of culture.
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Christian Meyer is Assistant Professor of Qualitative Research Methods and Social Anthropology at the Faculty for Sociology of the University of Bielefeld. A founding member of the International Rhetoric Culture Project, he has done research and published on comparative rhetoric, ethnographic methodology, Afro-Brazilian ritual practice, and everyday interaction in Senegal.
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