While previous research on the world culture of moderns has focused on the diffusion of ideas, this book concentrates on the active role of local actors, who introduce global models and domesticate them to nation-states. In national policymaking, actors justify new policies by international comparisons, by the successes and failures of models adopted in other countries, and by building and appealing to the authority of international organizations. Consequently, national policies are synchronized with each other. Yet, because of the way such domestication of global trends takes place, citizens retain and reproduce the understanding that they follow a sovereign national trajectory.
This book will be of interest to students and scholars of sociology, world culture theory, globalization, international relations, and political science.
Pertti Alasuutari, PhD, is Professor of Sociology at the University of Tampere, Finland. He has published widely in the areas of social theory, cultural and media studies, and social research methodology. His current research focuses on the role of knowledge production in global governance. His books include National Policy Making (Routledge 2014), Researching Culture: Qualitative Method and Cultural Studies (Sage 1995), An Invitation to Social Research (Sage 1998), Rethinking the Media Audience (Sage 1999), and Social Theory and Human Reality (Sage 2004). He is co-editor of the European Journal of Cultural Studies and he has published in numerous international scientific journals.