Information and Management Systems for Product Customization

Understanding the needs and desires of the customer are central to the strategy of mass customization. However, introducing customer needs into the realm of product development dramatically increases the level of complexity of creating and delivering the product both internally and externally. This book introduces an innovative model that assesses and distinguishes subjective and objective customer needs. This model along with other software tools and AI agents address the complexity issues that are both external and internal in a mass customization strategy. Fundamentally, the book— with its technical analysis, models, conceptual frameworks, and managerial tools—closes the gap between the complexity and the difficulty of mass customization with its potential payoffs and implementation.