Thoughts on Design
Paul Rand
Aga 2014 · Chronicle Books
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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
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Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.
Michael Bierut is a partner at Pentagram Design's New York office, and a recipient of the prestigious AIGA Medal.
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