Divided into five thematic parts, the contributions delve into understanding the mainstream stances towards sustainability, the role events play in indigenous cultures and in diasporic communities, and the extent to which events influence the public discourse and civic identity. Sustainability is also examined from a strategic perspective in the events sector, and consideration is given to issues such as corporate social responsibility, greenwashing, and the power of mulit-stakeholder alliances in promoting sustainability goals.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events and the global issue of Sustainability.
Tomas Pernecky is a senior lecturer at the School of Hospitality and Tourism at the Auckland University of Technology, Auckland, New Zealand.
Michael Lück is Associate Professor and Head of the Department of Tourism and Events in the School of Hospitality and Tourism, at Auckland Univeristy of Technology, Auckland, New Zealand.