Tourism Management Dynamics

Dimitrios Buhalis · Carlos Costa

२००६ अगस्ट · Routledge

इ-पुस्तक

288

पृष्ठहरू

योग्य

रेटिङ र रिभ्यूहरूको पुष्टि गरिएको हुँदैन थप जान्नुहोस्

यो इ-पुस्तकका बारेमा

As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change.

Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.

लेखकको बारेमा

Dimitrios Buhalis, University of Surrey, UKDr Dimitrios Buhalis is Course Leader MSc in Tourism Marketing and Leader of e-Tourism Research at the School of Management, University of Surrey. Dimitrios is also Adjunct Professor at the MBA in Hospitality Management at IMHI (Cornell University-ESSEC) in Paris. Dimitrios has been an active researcher in the areas of ICTs and Tourism and also serves as Vice-Chairman on the International Federation of Information Technology and Tourism (IFITT) Board. He has editorial roles in a number of academic journals and he has written, edited or co-edited 8 books on eTourism, Tourism Strategic Issues and Distribution Channels of Tourism.
Carlos Costa, University of Aveiro, PortugalDr Carlos Costa is Associate Professor at the University of Aveiro. He has been Director of the Tourism teaching programme since 1996, which includes a BSc on Tourism Planning and Development and an MSc on Tourism Management and Development. He holds a PhD and MSc on Tourism Management from the University of Surrey. He is also Editor of the Tourism & Development Journal, the first Tourism Journal to be launched in Portugal. Dr Costa has also been involved in several projects and consultancy for the Portuguese government and other Portuguese organizations. He is currently a Visiting Professor in several universities around the world and has taught tourism courses in Finland, the UK, Greece, Cuba, Brazil and Goa.

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