Tourism Supply Chain Management

This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism.

The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.