Entrepreneurship Research: Developing New and Emerging Patterns in the Post COVID-19 Pandemic Era
About this ebook
The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes.
Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.
About the author
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University. She teaches Entrepreneurship, Corporate Venturing and Managing Innovation. She has published seven sole authored research books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer) and three textbooks including Research Methodologies for Business Management (Routledge). She has also edited more than 20 books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).
