Strategic Event Leveraging: Models, Practices and Prospects

Vassilios Ziakas

Oct 2021 · CABI

Ebook

176

Pages

Eligible

Ratings and reviews aren’t verified Learn More

About this ebook

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.

About the author

Dr Ziakas is an academician studying organizational sport and leisure policy at the regional, national and international levels. He undertakes conceptual and applied research across sport, leisure, tourism and event contexts focusing on the strategic management of relevant organizations as well as wider leveraging programs or initiatives intended to optimize benefits for sustainable community development. In doing so, his research adopts an interdisciplinary approach to examine theoretical and practical issues in the provision, delivery and evaluation of sport, leisure, and events. From this perspective, he also focuses particularly on exploring linkages among sport, tourism, leisure, and events through the employment of strategic planning and conception of community development projects aimed at enabling joint cross-sectoral initiatives and optimal program design, delivery and leveraging.

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.

Report illegal content