CUSTOMER PERSONALITY ANALYSIS AND PREDICTION USING MACHINE LEARNING WITH PYTHON
About this ebook
Chapter 1 and Chapter 2 sets the stage by introducing the importance of data exploration. We learn how to understand the structure of a dataset, identify its features, and gain insights into the underlying patterns. Through various visualization techniques, we uncover the distribution of variables, detect outliers, and discover the relationships between different attributes. These exploratory analyses lay the foundation for the subsequent chapters, where we dive deeper into the realms of regression and cluster prediction.
Chapter 3 focuses on regression analysis on number of total purchases, where we aim to predict continuous numerical values. By applying popular regression algorithms such as linear regression, random forest, naïve bayes, KNN, decision trees, support vector, Ada boost, gradient boosting, extreme gradient boosting, and light gradient boosting, we unlock the potential to forecast future trends and make data-driven decisions. Through real-world examples and practical exercises, we demonstrate the step-by-step process of model training, evaluation, and interpretation. We also discuss techniques to handle missing data, feature selection, and model optimization to ensure robust and accurate predictions.
Chapter 4 sets our exploration of clustering customers, we embarked on a captivating journey that allowed us to uncover hidden patterns and gain valuable insights from our datasets. We began by understanding the importance of data exploration and visualization, which provided us with a comprehensive understanding of the distribution and relationships within the data. Moving forward, we delved into the realm of clustering, where our objective was to group similar data points together and identify underlying structures. By applying K-means clustering algorithm, we were able to unveil intricate patterns and extract meaningful insights. These techniques enabled us to tackle various real-world challenges, including customer personality analysis.
Building upon the foundation of regression and cluster prediction, Chapter 5 delves into advanced topics, using machine learning models to predict cluster. We explore the power of logistic regression, random forest, naïve bayes, KNN, decision trees, support vector, Ada boost, gradient boosting, extreme gradient boosting, and light gradient boosting models to predict the clusters.
Throughout the book, we emphasize a hands-on approach, providing practical code examples and interactive exercises to reinforce the concepts covered. By utilizing popular programming languages and libraries such as Python and scikit-learn, we ensure that readers gain valuable coding skills while exploring the diverse landscape of machine learning.
Whether you are a data enthusiast, a business professional seeking insights from your data, or a student eager to enter the world of machine learning, this book equips you with the necessary tools and knowledge to embark on your own data-driven adventures. By the end of this journey, you will possess the skills and confidence to tackle real-world challenges, make informed decisions, and unlock the hidden potential of your data.
So, let us embark on this exhilarating voyage through the intricacies of machine learning. Together, we will unravel the mysteries of datasets, harness the power of predictive analytics, and unlock a world of endless possibilities. Get ready to dive deep into the realm of machine learning and unleash the potential of your data. Welcome to the exciting world of predictive analytics!
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About the author
Vivian Siahaan is a fast-learner who likes to do new things. She was born, raised in Hinalang Bagasan, Balige, on the banks of Lake Toba, and completed high school education from SMAN 1 Balige. She started herself learning Java, Android, JavaScript, CSS, C ++, Python, R, Visual Basic, Visual C #, MATLAB, Mathematica, PHP, JSP, MySQL, SQL Server, Oracle, Access, and other programming languages. She studied programming from scratch, starting with the most basic syntax and logic, by building several simple and applicable GUI applications. Animation and games are fields of programming that are interests that she always wants to develop. Besides studying mathematical logic and programming, the author also has the pleasure of reading novels. Vivian Siahaan has written dozens of ebooks that have been published on Sparta Publisher: Data Structure with Java; Java Programming: Cookbook; C ++ Programming: Cookbook; C Programming For High Schools / Vocational Schools and Students; Java Programming for SMA / SMK; Java Tutorial: GUI, Graphics and Animation; Visual Basic Programming: From A to Z; Java Programming for Animation and Games; C # Programming for SMA / SMK and Students; MATLAB For Students and Researchers; Graphics in JavaScript: Quick Learning Series; JavaScript Image Processing Methods: From A to Z; Java GUI Case Study: AWT & Swing; Basic CSS and JavaScript; PHP / MySQL Programming: Cookbook; Visual Basic: Cookbook; C ++ Programming for High Schools / Vocational Schools and Students; Concepts and Practices of C ++; PHP / MySQL For Students; C # Programming: From A to Z; Visual Basic for SMA / SMK and Students; C # .NET and SQL Server for High School / Vocational School and Students. At the ANDI Yogyakarta publisher, Vivian Siahaan also wrote a number of books including: Python Programming Theory and Practice; Python GUI Programming; Python GUI and Database; Build From Zero School Database Management System In Python / MySQL; Database Management System in Python / MySQL; Python / MySQL For Management Systems of Criminal Track Record Database; Java / MySQL For Management Systems of Criminal Track Records Database; Database and Cryptography Using Java / MySQL; Build From Zero School Database Management System With Java / MySQL.
Rismon Hasiholan Sianipar was born in Pematang Siantar, in 1994. After graduating from SMAN 3 Pematang Siantar 3, the writer traveled to the city of Jogjakarta. In 1998 and 2001 the author completed his Bachelor of Engineering (S.T) and Master of Engineering (M.T) education in the Electrical Engineering of Gadjah Mada University, under the guidance of Prof. Dr. Adhi Soesanto and Prof. Dr. Thomas Sri Widodo, focusing on research on non-stationary signals by analyzing their energy using time-frequency maps. Because of its non-stationary nature, the distribution of signal energy becomes very dynamic on a time-frequency map. By mapping the distribution of energy in the time-frequency field using discrete wavelet transformations, one can design non-linear filters so that they can analyze the pattern of the data contained in it. In 2003, the author received a Monbukagakusho scholarship from the Japanese Government. In 2005 and 2008, he completed his Master of Engineering (M.Eng) and Doctor of Engineering (Dr.Eng) education at Yamaguchi University, under the guidance of Prof. Dr. Hidetoshi Miike. Both the master's thesis and his doctoral thesis, R.H. Sianipar combines SR-FHN (Stochastic Resonance Fitzhugh-Nagumo) filter strength with cryptosystem ECC (elliptic curve cryptography) 4096-bit both to suppress noise in digital images and digital video and maintain its authenticity. The results of this study have been documented in international scientific journals and officially patented in Japan. One of the patents was published in Japan with a registration number 2008-009549. He is active in collaborating with several universities and research institutions in Japan, particularly in the fields of cryptography, cryptanalysis and audio / image / video digital forensics. R.H. Sianipar also has experience in conducting code-breaking methods (cryptanalysis) on a number of intelligence data that are the object of research studies in Japan. R.H. Sianipar has a number of Japanese patents, and has written a number of national / international scientific articles, and dozens of national books. R.H. Sianipar has also participated in a number of workshops related to cryptography, cryptanalysis, digital watermarking, and digital forensics. In a number of workshops, R.H. Sianipar helps Prof. Hidetoshi Miike to create applications related to digital image / video processing, steganography, cryptography, watermarking, non-linear screening, intelligent descriptor-based computer vision, and others, which are used as training materials. Field of interest in the study of R.H. Sianipar is multimedia security, signal processing / digital image / video, cryptography, digital communication, digital forensics, and data compression / coding. Until now, R.H. Sianipar continues to develop applications related to analysis of signal, image, and digital video, both for research purposes and for commercial purposes based on the Python programming language, MATLAB, C ++, C, VB.NET, C # .NET, R, and Java.
