Selling Is a Mind Game

This book provides a straightforward presentation by addressing which skill sets are necessary to achieve success. An expansive approach provides each reader with the opportunity to apply individual product and industry knowledge for personal skill development.

DECISION-MAKING IS A MENTAL PROCESS

A favorable setting and relaxed atmosphere is desirable; however, buying decisions are not made on the golf course, in restaurants, or in offices, but instead in the buyers mind. Sales conversations and presentation material must parallel how buyers mentally process information.

DISCOVER THE DECISION-MAKING PROCESS

Selling Is a Mind Game focuses on the buyers decision-making process. This unique perspective provides an understanding of how buying decisions are made and demonstrates how to take advantage of that process via sales disciplines and techniques.

IDENTIFY SELLING DISCIPLINES / TECHNIQUES THAT PARALLEL THE DECISION-MAKING PROCESS PLACING BUYER AND SELLER ON CORRESPONDING PATHS

Each selling discipline/technique has a specific objective and is aligned with the buyers mental process, which guides the sales conversation, and a proposal toward a positive buying decision.

ADDITIONAL TOPICS THIS BOOK EXPLAINS AND TEACHES:

THE ART OF PERSUASION
Ability to influence others

RULE OF 80

FUD FACTOR
FearUncertaintyDoubt

SELLING LANDSCAPE
Understand how the game is played

FEATURES & BENEFITS
Features TellBenefits Sell

TAKING THE SALES STAGE>br /> Superstar vs. Average

BUYING SIGNALS
Know when to close

WHY BUYERS PRESENT OBJECTIONS
Learn why the no-sale sign goes up