What Management Is: How it works and why it's everyone's business
dec. de 2012 · Profile Books
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A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive `refresher course' for the most experienced executive.' Both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Leading business editor Joan Magretta distils the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organisations and how that logic is embodied in practice by management. Newcomers will find the basics demystified. More experienced managers will recognise a store of useful wisdom and a framework for improving their own performance. In general, the book defines a common standard of managerial literacy that will help all of us to lead more effectively.
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Joan Magretta won the 1998 McKinsey award for the best HBR article of the year for an interview with Michael Dell that became the basis for the book Direct from Dell. Previously, she was a partner at Bain & Co. She has an MBA from Harvard and a PhD in literature from the University of Michigan.
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