Dana Kaplan and Eva Illouz disentangle the current cultural politics of heterosexual life, arguing that sex тАУ that messy amalgam of sexual affects and experiences тАУ has increasingly assumed an economic character. Some may opt for plastic surgery to beautify their face or body, while others may consume popular sex advice or attend seduction classes. Beyond particular practices such as these, the authors trace an emerging form of тАЬneoliberalтАЭ sexual capital, which is the ability to glean self-appreciation from sexual encounters and to use this self-value to foster employability, as exemplified by Silicon Valley sex parties.
This highly original book will appeal to students and scholars in sociology, anthropology, gender studies, and cultural studies and to anyone interested in the nature of sex and how it is changing today.