Embrace the Outlier: To Do Differently You Must See Differently
About this ebook
How to start seeing what you usually miss–and open yourself to the powerful new ideas that can transform your business.
We ignore so much of the world around us. We are sleepwalkers in our own lives: We see without seeing. We quickly classify others as “others” and don’t see them as individuals. We classify new ideas as “crazy” and don’t give them a second thought. How do you remove your own blinders and cultivate the ability to see things differently?
About the author
Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing and Founding Director of the Wharton Fellows in e-Business Program, designed to help top executives transform their organizations in response to transformational technologies. He is also Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School’s think tank. One of the world’s most cited marketing authors, his books include Driving Change. Wind has advised many Fortune 500 firms and non-U.S. multinationals in financial services, pharmaceuticals, information, and consumer packaged goods and has advised or directed many entrepreneurial ventures. Colin Crook is senior fellow of The Wharton School of the University of Pennsylvania, Advisory Board, member of Rein Capital, and editorial board member of the journal Emergence. He has served on numerous National Academy committees and advisory groups, is a Fellow of the Royal Academy of Engineering (UK), and served as Chief Technology Officer for Citicorp. Robert E. Gunther is coauthor or collaborator on more than 20 books that have been translated into more than a dozen languages. He has appeared on CNBC’s Power Lunch, NPR’s Morning Edition, and numerous local and national radio and television programs.
