Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
Mar 2014 · Penguin
4.7star
7 reviewsreport
eBook
58
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn more
About this eBook
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Ratings and reviews
4.7
7 reviews
Anil Das
- Flag inappropriate
28 July 2021
AÀA BOSS NETWORK
Anil Das
- Flag inappropriate
6 June 2021
AÀA BOSS NETWORK
Anil Das
- Flag inappropriate
9 February 2021
AAA
About the author
Jay Baer is a digital marketing expert, keynote speaker, and author who has advised more than 700 companies since 1994, including 30 of the FORTUNE 500. His most recent book, Youtility: Why Smart Marketing Is About Help Not Hype, was a New York Times bestseller.
Darren Root cofounded RootWorks, LLC, to help accounting firms succeed in today’s digital environment. A highly respected practicing CPA and a nationally recognized speaker, Darren is also the coauthor of The E-Myth Accountant, executive editor of CPA Practice Advisor and a guest lecturer at Indiana University’s Kelley School of Business.
Darren Root cofounded RootWorks, LLC, to help accounting firms succeed in today’s digital environment. A highly respected practicing CPA and a nationally recognized speaker, Darren is also the coauthor of The E-Myth Accountant, executive editor of CPA Practice Advisor and a guest lecturer at Indiana University’s Kelley School of Business.
Rate this eBook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Centre instructions to transfer the files to supported eReaders.
