Language Policy and Its Implementation: From Campus to Multinational Company
About this ebook
The book highlights the distinction between language policy and language planning, emphasizing LP's presence at various levels of society, from governmental laws to family dynamics. It is noted that not all language ideologies and practices necessarily translate into formal language policies.
Each chapter in the book examines LP in different contexts, from university campuses to multinational companies, and family settings. The linguistic landscape is explored, encompassing a wide range of language practices and behaviors in public spaces. Various methodologies and analysis models, including the classification of text divisions based on Top-Down and Bottom-Up, are employed to study linguistic landscapes.
Chapters delve into specific case studies, such as the influence of English on the Indonesian linguistic landscape and language contestation in a college students' culinary zone. The book also explores the role of the Indonesian language in international corporations in the United Arab Emirates, highlighting the importance of cross-cultural communication.
The book aims to provide readers with valuable insights into language policy, linguistic landscape analysis, and sociolinguistic research. It serves as a resource for future researchers in social, linguistic, and cultural studies and offers society members a deeper understanding of specific areas, their language choices, and social conditions. Ultimately, the book serves as an in-depth analysis of language policy and its implications in various contexts, contributing to the field of language studies and sociolinguistics.
About the author
Zuliati Rohmah is a faculty member at the Department of Language Education, Faculty of Cultural Studies, Universitas Brawijaya. Finishing her doctorate in English Language Teaching at Universitas Negeri Malang in 2006, she did her pre-doctorate research at Curtin University of Technology, Australia (2002) and, under the Fulbright scholarship, at the University of Illinois at Urbana- Champaign, USA (2003), focusing on academic discourses. In 2007, she was a member of Design Team of LAPIS-ELTIS project funded by the Australian government along with another national advisor and two international advisors. She took part in the Inservice Certificate in English Language Teaching (ICELT) program from the University of Cambridge for 6 months. Since then, she has been active in providing training for teachers in various places in Indonesia, especially through the LAPIS-ELTIS program and the British Council. Prior to her post-doctorate research at the Australian National University focusing on linguistic landscape studies, she was also a Humphrey Fellow at the University of Minnesota, Twin Cities, USA. An editor of TEFLIN Journal and editor-in-chief of Alphabet Journal (UB), she has also served as a reviewer in Cogent Arts & Humanities (Taylor & Francis) and Pertanika Journal of Social Science and Humanities, Malaysia. She obtained her full professorship in 2014 when she was 41. She is the past President of the Linguistics and Literature Association (LITA, 2019-2021, now a member of the advisory board), and is currently a Regional Coordinator of East Java Chapter for the Teaching of English as a Foreign Language in Indonesia (TEFLIN).
Hamamah is an academic at the Department of Language and Literature, Faculty of Cultural Studies, Universitas Brawijaya. Her research interest is at Academic Writing, Academic Publishing, (Applied) Linguistics, and TEFL. In 2016, she earned a doctoral degree from the University of New South Wales (UNSW), Sydney Australia, where she also served as a teaching assistant during the doctoral years. Driven by a passion for internationalizing higher education, in 2019, she got a scholarship from DAAD (Deutscher Akademischer Austauschdiens/the German Academic Exchange Service) to participate in the DAAD DIES Training Course on Management of Internationalization. During her academic career, she has successfully obtained research grants from national institutions and also from SEAMEO QITEP in Language. She has contributed to the academic community as a reviewer for Cogent Arts & Humanities (Taylor & Francis). She is also a member of reviewer of Indonesia Endowment Fund for Education Scholarship (LPDP) since 2016 until now. Currently holding the position of Associate Professor of English Language Studies at Universitas Brawijaya, Hamamah also serves as the Vice Coordinator of TEFLIN in the East Java Region. Her administrative journey includes roles as Vice Head of the Language and Literature Program, Head of Academic Quality Assurance at the faculty level, Deputy Dean of Academic Affairs, and, notably, as a Dean of the Faculty of Cultural Studies Universitas Brawijaya. Her multifaceted career reflects a commitment to academic excellence and leadership within higher education.
