Managing Sport Business: An Introduction, Edition 2
About this ebook
The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
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About the author
David Hassan is Associate Dean of the Faculty of Life and Health Sciences and Professor of Sport Policy and Management at Ulster University, UK. His research expertise concerns the governance of international sport, the politics of sport and examination of its wider social significance, particularly in Europe. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor & Francis. He is also Series Editor of Foundations of Sport Management published by Routledge and is Visiting Professor at a number of the world’s leading sports universities, including Loughborough University and Griffith University
