Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar
Apr 2014 · Random House
4.6star
72 reviewsreport
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496
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About this ebook
THE EXPANDED EDITION
'Just might be the best business book ever written' Forbes Magazine
'This book should be required reading for any manager' Charles Duhigg
'Full of detail about an interesting, intricate business' The Wall Street Journal
______________________________________________
The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.
Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
_________________________________________
Readers love Creativity, Inc.
'Incredibly inspirational'
'Great book. Wish I could give it more than 5 stars'
'Honestly, one of the best books I've read in a long time'
'Read it and read it again, then read it again and then again'
'Great book!! Fantastic read'
'Just might be the best business book ever written' Forbes Magazine
'This book should be required reading for any manager' Charles Duhigg
'Full of detail about an interesting, intricate business' The Wall Street Journal
______________________________________________
The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.
Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
_________________________________________
Readers love Creativity, Inc.
'Incredibly inspirational'
'Great book. Wish I could give it more than 5 stars'
'Honestly, one of the best books I've read in a long time'
'Read it and read it again, then read it again and then again'
'Great book!! Fantastic read'
Ratings and reviews
4.6
72 reviews
Josh Mars
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June 21, 2018
This book is a masterpiece. From the moment I read the caption on the front page, I knew I needed to read this book. I immediately bought the audiobook on audible, and once I finished listening to it in the car on long drives to and from work, I bought the ebook here on Google Play so I could look through it again and highlight my favourite quotes and leadership advice. If you are wondering whether you should buy this book, there are three groups of people I would tell this is a must-read, but I would also say that just about anyone who has seen any Pixar movie would love this book for its history and behind-the-scenes look at the culture and people who make them. To those I believe this is a must-read: If you consider yourself a creative who loves working with people, if you are someone who thrives on leadership and wants to better yourself and your team, or if you are longing to be inspired for the sake of your your workplace or team, I couldn't think of a single reason you would not benefit greatly from this writing. If you ever read this Ed Catmull, please know that you have truly inspired and reignited my hunger for innovation after a long season of dryness and creative drought. This will be the first book I ever have three copies of, audio, digital and paperback.
12 people found this review helpful
Marc Loan
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June 8, 2023
Un viatge fantàstic dins de Pixar. Una lliçó de com mantenir-te dins la teva passió pots arribar tan lluny com la teva imaginació i determinació et permeti. Un aprenentatge de com una empresa d'èxit ha tingut també els seus moments de crisi i dificultat. I una gran declaració d'intencions per rodejar-te de grans persones i grans professionals per idear, construir i esdevenir un referent.
Ryan Flynn
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April 28, 2014
A full, frank and detailed account of how to set up and run a creative company. Truly excellent ideas, with some fantastic anecdotes and insider knowledge. My only complaint is that its too short!
7 people found this review helpful
About the author
Ed Catmull is co-founder of Pixar Animation Studios, and before his retirement in 2019 was president of Pixar Animation and Disney Animation. He has been honoured with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. In 2019, he received a Turing Award-often called the Nobel Prize of computing-for his pioneering work on computer-generated imagery. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife, Susan.
www.CreativityIncBook.com
@DisneyPixar
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