Create Your Own Unique Online Brand

Your Passion

Branding has evolved from nonsensical trademark names to descriptive 

words that tell people who you are and what your passion is in life. Take, for 

instance, Xerox: this name had no real meaning until the machines came out 

and people used them as a common meaning for photocopying papers. While 

the brand is now known worldwide, the brand has been completely diluted 

into a generic meaning that is hard to defend as being unique and expressive 

of a company brand. In order to create a brand name today, you want to 

give special attention to the qualities that make this name unique and how it 

is descriptive of what you do or who you are in business or life. 

PERSONAL BRANDING

In a way, we all come into this world with our own personal branding: Our 

names. This tells members of our family and the people we meet who we 

are, but doesn’t really express our personal qualities. Sometimes, people 

acquire nicknames or make up their own to help express more of their own 

unique qualities, and this is used as a form of group personal branding. If 

that personal branding also expresses what your passion in life is, you can 

use it to help promote yourself to others. Personal branding, as well as 

business branding, is all about conveying your self-image to others in a way 

that what they perceive is identical to what you are projecting to them.

BUSINESS BRANDING

If you have a domain name, that’s a form of business branding, just like your 

business name is. These tend to be more expressing of the products and 

services offered rather than of the personal qualities of the owner. In the 

past, in conventional advertising, you would know the business name before 

you learned the owner’s name. However, with so many people using social 

networks these days, personal branding is becoming as equally important in 

business and company branding.

PROJECTING PASSION 

Whether you choose one, the other, or both to promote, the idea is to project 

your passion to a bigger audience. If your passion is connecting others to 

their soul mates, then you might use a business or personal name with the 

word love in it. That’s your passion. It’s not as hard as it seems to think up a 

few choice brand names to try out. What is hard is reserving them online 

when so many have already been snapped up by others.