Mark Forsyth is a writer, journalist and blogger. His book The Etymologicon was a Sunday Times Number One Bestseller and his TED Talk 'What's a snollygoster?' has had more than half a million views. He is also the author of The Horologicon and The Elements of Eloquence, and wrote a specially commissioned essay The Unknown Unknown for Independent Booksellers Week. He lives in London with his dictionaries, and blogs at blog.inkyfool.com.